We conducted a feasibility study for a company of global construction products to enter the Asian market.
Our client, a global leader in construction products specializing in insulation and waterproofing membranes, thought about whether to build or lease a manufacturing plant in Asia. The company intended to develop an in-depth understanding of Asia’s dynamic construction materials sector to discover the industry’s potential development around Asia, and find the best location to construct or purchase a factory.
YCP Solidiance’s team analyzed Asia’s construction material market and dove deeply into the insulation and waterproofing industry, emphasizing the competitive landscape.
Our team carried out detailed discussions with various stakeholders to recognize the supply and demand, which products have opportunities to grow, and buyers’ characteristics. When our team has decided that there was room for another manufacturer to operate, we analyzed the client’s strategic manufacturing alternative. We established a player to purchase and incorporate into Asian operations and prioritized main products that the company might supply to all the Asian countries.
YCP Solidiance presented a practical plant launch strategy and roadmap, selecting the most opportunistic and strategically viable manufacturing facility to purchase, allowing the client to start producing goods within a year. We also established high-priority distribution channel partners in critical Asianmarkets and listed export markets that will take over a demand to meet output potential as soon as possible.