Digital Transformation for a British Communication Company in Asia

Client

We prepared a digital transformation and online business launch plan in Asia.

Issue

Our client, a communication company based in the UK, decided to exploit its content and business network to create a leading e-commerce & last-mile logistics distribution enterprise for the Asian markets.

Solution

Our team developed a transformational approach for an e-commerce company. We conducted global and regional benchmarking and established the most desirable segments. We have defined a new business model, including a hybrid portfolio and a performance hub strategy. Our team also developed a strategic business strategy and execution roadmap, built an investment case, and completed funding rounds.

Approach

We supported the client by presenting a thorough benchmarking of popular regional e-commerce models, studied Asian market dynamics and e-commerce businesses. An in-depth study of immediate potential prospects for a media organization was carried out so that the client could start a new e-commerce business. We conducted research and review as well as identification of primary e-tail niches and holes. Eventually, our team developed a specific USP business model and a range of investment portfolios.

Engagement ROI

YCP Solidiance presented a hybrid approach spanning both B2C (e-tail portfolio) and B2B (logistics enforcement hub), built a self-sustaining environment for the new venture, helped raise more than US$10 million, and established a 12-month project management and governance process.