Building a ‘Smart’ Distribution Hub for a British Business Group

Client

We ensured the successful launch of a British Business Group distribution hub through detailed benchmarking, price analysis, and distribution structure study.

Issue

Our client, an established UK-based Business Group, was not involved yet in the B2C market. Based on the given go-to-market strategy, the client planned to set up its delivery center rapidly. To ensure the perfect business case launch’s success, the client hired YCP Solidiance to present them with an organizational model and an execution plan.

Solution

We sent an on-site team in Asia, working 100% either on the client site or in the field. More than 50 interviews were carried out with critical logistics and 3PL providers, distributors, and technology firms. In close collaboration with the client, a shareholder and investor roadshow was performed in Asia.

Approach

Following the initial strategy, we performed a deep dive into the ‘distribution hub’ setup. This included a detailed benchmarking of distribution structures, analysis of price levels, and key competitors. Based on the new market insights and parameters from the strategy, a detailed operations model was created. These data points went into a full financial business case, which was condensed into an ‘investor expose.’

Engagement ROI

Within two months, the client was able to have a complete and detailed business case. Subsequently, the client was capable of raising ~60Mn USD from their shareholders for the initiative.